The Challenge

It was early Spring of 2006, when a few brothers of Alpha Iota Omicron received a request and thought it would just be another philanthropic event to provide for the local community. Little did they know the magnitude of the task that would be set before them.

The American Cancer Society had just launched a new program during the previous year to start its international efforts against the global cancer threat in India and the US. Our brothers were asked to create a sustainable grassroots-level campaign that would serve as a means for local communities to rally together and take a stand against the growing cancer crisis.

The Solution

Though they had little experience, the fraternity hosted the first 5k run on August 26, 2006 at Georgia Institute of Technology, in conjunction with the India American Cultural Association (IACA) and a few student organizations at Georgia Tech. The event was able to rally just over 100 people and roughly $4,000 to benefit the American Cancer Society’s India Cancer Initiative.


Fast forward three years later.

contributions per cause

Total money raised: $63,500

We've Grown

  • As of 2009, over 20 student and community organizations have taken part in leading what is now known as the India Run for Hope

We've Expanded

  • IRH continues to pursue higher goals and expand to other cities across the nation, spreading to Urbana-Champagne, Saint Louis & Northwestern

We've Diversified

  • Through the years we have diversified into helping other causes.